Trans Asian Marketing Conclave
4TH CHAPTER of Asian Integration-Initiative Series of Borderless Asia
Concept Note
Asia for Global Integration
Human civilization has reached the pinnacle of its journey with a massive difficulty and probably a path breaker and new path finder for the global society because of the builders of Western civilization located in European Region having fallen into the trap of a war and the consequential effect of that. We have observed that in the recent period European Region has been shaken with huge inflation across Western and Eastern Europe on one hand, and on the other hand crisis in various areas including the crisis into the effects of the kitchen, the roads, the sky, the sea and any other areas of movement and getting things done by using fuel. Costs have escalated and the immediate effect of that has gone into the creative contribution of the region having faced a great threat from the surroundings particularly the Socio-Economic and Socio-Political conditions in the surrounding. It is in this backdrop, Asia has got a huge responsibility, we understand that Asian Region is full of controversies, full of difficulties in terms of border non-existing and conflicting concepts and the product excellence sometimes considered as a fore-bearers or a replica of what the Western Region had visualized before. One area where Asian Region has actually gone ahead of the entire remaining part of the world is its innovative faculty in a collective context and as an individual there are so many individual people, minds and brains who have been working on that. This has not been promoted in that way as the input from the Western world has been promoted so vigorously and profusely. In India, the ancient civilization had talked about the truth.
शृण्वन्तु विश्वे अमृतस्य पुत्रा:। “Shrinwantu Vishwe Amritasya Putrah”
Meaning, they had discovered the truth of the eternal existence in human being and at the same time the truth of eternal existence of human being had been radiated throughout the global context for the benefit of human being. It was contributions towards the empirical living, contributions towards the eternal living of the person, and in that the Sages in the Vedic Period had visualized the conditions that, you purify yourself and you then ask for purity from others. So, whatever you do you cater to somebody else’s requirement or demand whether you are producing things called products, you are manufacturing thing called mega-products, or you are making machines to have a multiplier in the Economic System, or you are doing cultivation in the agricultural fields, wherever you are, you need to carry forward certain values for your life, for your activities and the values should invariably and always prioritize human being in that. Asia is known for the priorities given to the life, to the other achievements or the wealth and products in the world. So, "life first human being first", "wealth next achievements next", this is the basic fundamental view of Asian Region particularly, the view which has been emanated from the Vedic Region and the Rig Vedas, the Concept of Brahmans which has been translated and has been honored properly by all Regions of Asia including the Lao Tse, Confucius of China and Taoism of other part of Asia and other new fabrics of those ideas which have emerged in Asian Region thereafter. It is in this context, Asia has got a call, now Asia receives the call from the global system that it needs to come forward with a homogeneous and a collective mind to protect the Global System. That is the reason why there is a need to propagate this ideas through a Marketing Conclave and, therefore, the Asian minds have decided to combine their own tongue, own words, combine their own thoughts through the forum of Trans Asian Marketing Conclave which is being held in Asian Region through the participations of a several numbers of countries who have got a doctrines, who have got an effective contribution towards building homogeneous Asian mind and in order to do this, this Trans Asian Marketing Conclave will have a long term overarching influence over all aspects, for example: developing economic cohesion, developing product cohesion, distributive justice to all segments of consumers, producers and people who are there in the services, in the distribution system, in the channels and partnering in the activities, and the thinkers, the academicians, the people who are there in the Research process, the research scholars and the teachers, professors, everybody will have a contribution in this quay because it is a collective contribution. As our Rig Vedic Sages used to say:
सं गच्छध्वम् सं वदध्वम्
सं वो मनांसि जानतम् ||
sam gacchadhvam sam vadadhvam sam vo manamsi janatamand they used to give a call saying
समानी व आकूति: समाना ह्रदयानि व:।
samani va akuti: samana hrdayani vahthis means, let us collect and combine ourselves.
If we have to combine, then we need to think of certain things wherein we have a free flow of goods and services, free flow of movements of people across, and the priorities of National boundaries are there but then it is keeping respects and maintaining respects for the National Boundaries. We have to become International in our habit, in our thoughts, in our activities, in our practices so that 'Me first You next' is transformed into 'You and Me Together'. If 'You and Me Together' becomes the motto and philosophy of Asian Region, then Asia can combine a Borderless Asian System and in this Borderless Asian System we develop an Economic Homogeneity which would be stronger, much more enduring or may be in a different way than the European Union and culminating into which was first European Common market and later on culminated into European Union.
We visualize a situation that this Borderless Asia let it come in the level of Thinkers, Practitioners, intellectuals, students, teachers and the theoreticians first then we take it forward to the Economist, Politicians and the General Mass across the Asian Region and we form a Borderless Asia and this be the Prelude to Asian Integrations. This Asian Integration is one which is externally essential for the Global Society to thrive and survive forward with a edge over others and with an inclination towards the human excellence, human being and it would actually provide survival for good people on Earth and it will actually enhance the goodness in the society across the entire regions of our Mother Earth. So, with this we conclude by saying that Trans Asian Marketing Conclave is going to be a very very effective thing, a very very path breaking thing for the global system not only for Asian Region, not only for the countries participating in but also for every human being in the world. I invite everyone to give a bit of his / her thoughts and to participate actually into this at least mentally with the support of people across Asian Region.
Thank you all and thanks to the organizers and thanks to everybody who are participating and who would be taking part in future.
Prof. (Dr.) R. P. Banerjee